Are you struggling to cook the perfect poached egg? Let Yolk Folk from Fresh Pak Chilled Foods save your brunch
The UK loves a perfectly poached egg. On toast, with avocado, with beans, they were eaten on 365m occasions in the UK in 2019 according to Kantar*. But 65% of people struggle to cook them perfectly every time**.
Joy has been restored to weekend brunch across the country as our perfectly poached Yolk Folk Eggs are now available in 818 Co-op stores. Only 20 seconds in the microwave delivers a poached egg with oozy, golden yolk every time. No more fuss & faff, just delicious poached egg perfection morning, noon & night.
Two years of scientific research have gone into the development of the poached eggs from Freshpak Chilled Foods. The cooking process has been carefully calibrated to ensure the whites are fully cooked while the yolks are pasteurised but remain deliciously golden and oozy.
Jamie L’Estrange, Commercial Director for FreshPak Chilled Foods says: “With more households wanting to replicate their favourite out of home brunch in the home, we’re confident that Yolk Folk Poached Eggs will provide the perfect start to people’s weekends.”
Well done and a big thank you to all the teams who worked hard to bring this project to market.
At £1.25 for a pack of two ready to heat poached eggs, brunch time couldn’t be happier.
*Kantar Consumption Panel 2019 **Vypr survey April 2019
